These days everyone knows about Nike, Brooks, Asics, and New
Balance running shoes. What you might not know is that there are several newer
companies that have great philosophies and are putting out spectacular shoes.
Here is a list of 5 running shoe companies that you might not know about.
Altra has grown in popularity since they were founded in
2009. Golden Harper who has over 30 years in the running specialty industry
wanted to design shoes what had a wide toe box that allows more room for your
feet to spread out. Altra also provides a zero heel drop in their shoes,
claiming that it puts your body in a more natural posture. They have an
extensive line of shoes from minimal cushioning in their Instinct 1.5 to their
max cushion shoes, the Paradigm. Altra believes in educating their customers on
running with proper form and includes a booklet with each pair of shoes on how
to run with proper form. Altra is one of
my personal favorites.
Topo Athletic is another shoe that uses the wide toe box. Founder
Tony Post left his job as the CEO of Vibram (maker of the Fivefingers) to start
his own company about 2 years ago. Topo Athletic makes shoes with a secure
heel, relaxed instep area and loose toe box. Some of their shoes incorporate
the Boa lacing system for quick micro-adjustments. Their most popular shoes
include the Runduro road shoe, MT trail shoe, and the Sante cross training
shoes. Topo Athletic wants to provide a natural experience where you feel
connected to the ground.
Hoka One One is known for their cushion. Founders Jean-Luc
Diard and Nicolas Mermoud started Hoka One One in 2009. Their vision was to
create a shoe that would help alleviate fatigue, impact, and muscle strains so
runners could just enjoy running. They produce light weight oversized shoes
with plenty of cushioning. Some of their top sellers include the Bondi 3,
Clifton, Conquest, and Huaka. If you
want a shoe that feels like you are running on clouds, Hoka might have a shoe
for you.
Newton is another company that you might not have heard
about. Newton was founded by Jerry Lee and Danny Abshire. Newton is best known
for shoes with lugs underneath the ball of your foot. They provide what Newton calls a “pop
sensation.” The lugs recede into the shoe and provide a trampoline type effect
(no, it won’t make you jump ten feet in the air). Newton makes shoes that are
light and responsive with a low heel drop. Some of Newton’s most popular models
include the Gravity III, Distance III, and Motion III.
One of the newest members in the US market is Salming. They
were founded in 1991 in Sweden with the idea of incorporating a holistic approach
to making running shoes, but did not start selling in the US until September
2014. They want to provide a light weight shoe without any of the “gimmicks or
factory add-ons.” Salming utilizes a 4D Running lab, which is unlike any other
running lab in the world. That is where the designing of their shoes takes
place. Their shoes are light weight and comfortable so you can just get out and
run. Salming has four models; the Distance, Speed, Race, and Xplore.
There are many other great shoe companies that I could add to this article. Let me know what some of your favorite lesser known running shoe companies are and maybe I will mention them in “5 great lesser known shoe companies you haven't heard about, part 2.”
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